The design of your menu is an important consideration when starting a restaurant. This includes choosing dishes, describing your dishes and physically laying out the actual design of the menu. The use of descriptive phrases in your menu item descriptions can make your dishes even more appealing.
- Use headings in bolded text to separate the different kinds of items you feature on your menu. This should include the following: entrees, appetizers, desserts and drinks. This makes it much easier for your customers to find what they want to order.
- Choose dishes for each section of your menu. Consider prices and the vegetarian / non-vegetarian ratio of items on your menu. You want to make sure your items coordinate well together and balance each other.
- To actually design the menu, you can hire a designer or do it yourself and use a word processing program like MS Word, which has templates available for printing a restaurant menu. Don’t forget to include your restaurant’s logo when putting together the design of your menu.
- Include the item’s price next to each item. If fat/calorie information is required by your state, then also list these next to each entree. At the end of the menu, you should also list what payment options you accept.
Be descriptive when describing your dishes.
Try and let the customers know exactly what they are getting when they order a food item. This will save your wait staff from answering questions during when they take orders. Also use descriptive phrases when describing your dishes to help whet their appetite. These can include:
- A blend of
- A pinch of
- Aged
- Al dente
- Appetizing
- Assorted / Assortment
- Balanced
- Balsamic
- Basket
- Basted in / Bathed in
- Battered
- Bearnaise / Bolognese
- Bite-size
- Bitter
- Blackened
- Blanched
- Blend / Blended
- Boiled / Broiled
- Bold
- Boned / Boneless
- Browned / Burnt
- Buttered / Buttery
- Caramelized
- Charbroiled / Chargrilled
- Chilled
- Clarified
- Coated in / Drenched in
- Colorful
- Complemented by
- Concentrated / Condensed
- Country style
- Creamed / Creamy
- Crisp / Crispy
- Crusted with / Encrusted
- Deep-fried
- Dippable
- Doughy
- Drizzled
- Ethnic
- Farm fresh
- Festive
- Fire-grilled / Fire-roasted
- Flaky
- Flambe
- Flame-broiled / Flame-grilled
- Fragrant
- Fresh from the Sea
- Fresh-baked
- Fresh-ground
- Freshly
- From scratch
- Garden Fresh
- Garlicky
- Garnished with
- Generous portion
- Glazed
- Hand-battered
- Hand-tossed
- Herbaceous
- Homemade
- Infused
- Juicy
- Julienne
- Layered
- Lemony
- Marinated
- Mashed
- Meaty
- Medley
- Organic
- Pan-seared
- Parboiled
- Pureed
- Refreshing
- Rich
- Ripe
- Satisfying
- Sauteed
- Savory
- Scrumptious
- Seared
- Seasonal
- Seasoned
- Select
- Shredded
- Simmered
- Slow-cooked
- Smoked
- Smothered
- Steeped
- Stewed
- Sticky
- Tangy
- Tossed with
- Traditional
- Unseasoned
- Unsweetened
- Warm
- Zesty
Another great technique is to include food and drinks that are named after geographic places as many of your diners will be familiar with these dishes. Choose from the following list and sprinkle them into your menu to help your customer’s feel more comfortable:
- Aberdeen Angus
- Afghan Biscuit
- American Cheese
- Anaheim Pepper
- Anjou Pear
- Appenzeller Cheese
- Arbroath Smokie
- Asiago Cheese
- Baked Alaska
- Bakewell Tart
- Banbury Cake
- Bath Bun
- Bavarian Cream
- Beaujolais
- Beef Manhattan
- Beef Wellington
- Belgian Waffles
- Berliner
- Black Forest Cake
- Black Forest Gateau
- Blue Hawaii
- Bologna Sausage
- Bolognese sauce
- Bombay Duck
- Bonchester Cheese
- Boston baked beans
- Boston Bun
- Boston Cream Pie
- Brie Cheese
- Brunswick Stew
- Buffalo Wings
- Buxton Blue Cheese
- Caerphilly Cheese
- California-style Pizza
- Camembert Cheese
- Canadian Bacon
- Caprese Salad
- Carrizo Sausage
- Catalina Dressing
- Cheshire Cheese
- Chicago Deep Dish Pizza
- Chicken Kiev
- Chinese Dumplings
- Chorley Cake
- Colby Cheese
- Colorado Bulldog
- Coney Island Hot Dog
- Cuba Cheese
- Cumberland Sausage
- Danish Pastry
- Denver Omelet
- Derby Cheese
- Dijon Mustard
- Double Gloucester Cheese
- Dover Sole
- Dubliner Cheese
- Dundee Cake
- Eccles Cake
- Edam Cheese
- Eggs Florentine
- Emmental Cheese
- English Muffins
- Florentine steak
- Frankfurter
- French Dressing
- French Fries
- French Onion Soup
- French Toast
- French Vanilla
- Genovese Salami
- German Chocolate Cake
- Gorgonzola Cheese
- Gouda Cheese
- Greek Yogurt
- Grimsby Smoked Fish
- Gruyere Cheese
- Hamburger
- Hollandaise Sauce
- Irish Breakfast tea
- Irish cream
- Irish soda bread
- Irish stew
- Jaffa Cakes
- Jaffa Orange
- Jalapeno
- Jamaican Patty
- Jarlsberg Cheese
- Jerusalem Artichoke
- Jordan Almonds
- Kansas City Strip Steak
- Kansas City-style Barbecue
- Kendal Mint Cake
- Key Lime Pie
- Lancashire Hotpot
- Lappi Cheese
- Leicester Cheese
- Lima Beans
- Limburger Cheese
- Limerick Ham
- Lincolnshire Cheese
- Liverpool Tart
- London Broil
- Long Island Iced Tea
- Lynchburg Lemonade
- Magdalena peppers
- Manchego Cheese
- Manchester Tart
- Manhattan Clam Chowder
- Mississippi Mud Pie
- Mongolian Beef
- Monterey Jack Cheese
- Moon Pie
- Morbier Cheese
- Munster Cheese
- Nablusi Cheese
- Neapolitan Sauce
- Neufchatel Cheese
- New England Clam Chowder
- New Haven-style Pizza
- New York Strip Steak
- New York-style bagel
- New York-style cheesecake
- New York-style pastrami
- New York-style pizza
- Newfoundland Screech
- Nicoise Salad
- Parma Ham
- Parmesan Cheese
- Parmesan Cheese
- Pasta Florentine
- Pecorino Romano Cheese
- Pecorino Sardo Cheese
- Pecorino Toscano Cheese
- Peking Duck
- Philadelphia Cheesesteak
- Philadelphia Cream Cheese
- Pinconning Cheese
- Polish Sausage
- Pomfret Cakes
- Roma Tomato
- Romano Cheese
- Roquefort Cheese
- Salisbury Steak
- Santa Maria Style Barbecue
- Singapore Sling
- Spanish Onions
- Spanish Rice
- St. Louis-style Barbecue
- St. Louis-style Pizza
- Stilton Cheese
- Swaledale Cheese
- Swedish Meatballs
- Swedish Pancakes
- Swiss Cheese
- Sydney Rock Oyster
- Texas Toast
- Turkish Delight
- Ulster Fry
- Vienna Sausage
- Virginia Ham
- Welsh Rarebit
- Wensleydale Cheese
- Worcestershire Sauce
- Yorkshire Pudding
- Zealand Rock Oyster
